CHAPTER 4 - MARKETING AND CLIENT ACQUISITION

INTRODUCTION

In this chapter, we’ll discuss marketing and how to find clients in the language service business. The basic principles of marketing are the same for all trades. For this reason, we won’t go through the basics of marketing here, but you can make yourself familiar with them, for example, through Philip Kotler’s work and the marketing models 4P and 7P.

Instead of the basics, we’ll dive straight into the practicalities and tips for language service marketing. From these guidelines, you can choose the ones that best suit your needs and those of your business.

 

Contents of Chapter 4:

Know the Basics
Marketing
Client Acquisition